Others

• How to identify genuine quality appliances?
• Quality rarely drops overnight
• The Three Criteria of Excellence
• How do retailers and appliance makers get away with it

How to identify genuine quality appliances?

Surely most people can identify quality products? For a start, billions of dollars are spent every year establishing and promoting popular, instantly-recognisable brands. Theyʼre a signal to consumers that the products carrying those brands can be trusted. But can they?

Apart from rampant counterfeiting of high-profile brands, even the original brands are coming under closer scrutiny. In any big business, the primary obligation is to the companyʼs owners — the shareholders — not its customers. That obligation is twofold:

1. Maintain the value of the shareholdersʼ investments through strong share prices. When so many major shareholders these days are institutions like banks, investment and superannuation funds, thereʼs intense pressure to keep the share price as high as possible.
2. Produce healthy dividends (profits) for those shareholders.

The higher the selling price, and the lower the cost, the more profit is made for shareholders and the higher the companyʼs share price rises.

In a hyper-competitive world, where prices are constantly under pressure, even when trusted brand names are attached to them, businesses are under mounting pressure to cut costs.

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Quality rarely drops overnight

Loss of quality is a gradual process. Corners are cut, bit-by-bit, on the quality of materials, workmanship and quality control and assurance systems. Labour costs are reduced by outsourcing supply to developing countries, where consistency of quality varies enormously.

Eventually, this steady undermining of product quality and brand integrity becomes obvious to everyone.

Hereʼs how YOU can satisfy yourself as to the quality of any product or service, not just kitchen and other household appliances.

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The Three Criteria of Excellence

These days itʼs not enough to have quality products. Especially if you rely on high-profile brand names as your proof of quality. What you need to look for is something more: true excellence. There are three criteria that determine excellence…

1. Safety — thereʼs no risk to you in purchasing and using the product. You wonʼt lose your money, your life or health, your friends or family, your status or reputation… youʼre safe in every respect.
2. Efficacy — it does what it says it will do. It keeps its promises. It works.
3. Value — the benefits you enjoy far outweigh all of the conditions that need to be met in order to obtain them. That includes the first condition… the price. But donʼt overlook all of the other conditions. Thatʼs a mistake made by most people because they focus only on the price.

Unless you can get three-out-of-three, guaranteed in writing, donʼt buy! One of the best benefits of doing business with Prestige Appliances is our commitment to delivering all three Criteria of Excellence. And we guarantee three-out-of-three for every appliance we sell. We achieve this unique promise in two very different ways:

1. We only sell appliances that can meet these strict criteria. They have to be safe, they have to work effectively, and they have to deliver genuine value — not just through outstanding prices, but they have to ensure that you can meet all the conditions required to enjoy those promised benefits. At Prestige Appliances, itʼs never a case of "all promises are void on payment of invoice."
2. Our staff are trained and experienced professionals whoʼll discuss your specific, personal needs and circumstances with you, then recommend solutions that will meet all three Criteria of Excellence. Each customer is unique, so thereʼs no such thing as a one-size-fits-all, all-things-to-all-people “silver-bullet” solution. Our people are committed to ensuring that you enjoy the best possible appliances for our individual needs and situation at the best price. Itʼs all about achieving the right balance.

Too often, appliance buyers find that theyʼre lucky to obtain two out of three criteria…

• If the product is safe and it works well, it costs the earth.
• If itʼs safe and affordable, it wonʼt do the job.
• If it works and itʼs affordable, itʼs not safe in some way.

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How do retailers and appliance makers get away with it?

The answerʼs simple: how many times have you heard any of this from an appliance manufacturer or retailer? They deliberately keep this kind of insider information hidden from you.

But youʼre hearing it now, finally, and youʼll be amazed at how effective this simple test can be when evaluating appliances — and especially combinations of appliances, such as an oven, a cooktop and a rangehood.

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