Appliance Industry Exposed booklet

This book tells you the 12 secrets and tips you must know before buying any European Kitchen Appliance.

Why you need this guide

The biggest single factor is that nearly all kitchen appliances look about the same apart from the badging and some minor design differences...usually just irrelevant frills.

Often you have no easily seen differences pointing to which appliance offers the best value or performance hence you are left at the mercy of shoddy manufacturers and unprincipled sellers. We prepared this guide to assist you in finding your way though this snake pit and avoid falling victim.

Here are the 12 secrets for achieving this; very few are known outside the industry: they are brought to you by expert insiders.

Book Preview − Secret 3: Re-Badging

Many major brands don't actually produce their own appliances: Blanco, Technika and Beumatic just to mention a few.

Without malice, even many of the appliance manufacturers themselves will have products outsourced and manufactured elsewhere then rebadge with their own brand names such as Bosch, Westinghouse, Whirlpool and Franke: these are among the most obvious examples.

The biggest pitfalls relate to lack of quality and consistency; hence the importance of knowing what distinguishes quality and performance.

Buying according to brand name no longer make any sense as many top names such as Bosch, Fisher & Pykel and Electrolux are just a few of the many manufacturers who bring in products made in China.