DO NOT PURCHASE ANY KITCHEN APPLIANCE UNTIL YOU READ THIS!!
Dear Friend,
If you're currently looking at purchasing any kitchen appliance, then the information on this website will be invaluable. Make sure you bookmark this website now - you won't find this information anywhere else on the web.
Sincerely,
Peter Nicholls (Manager)
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An Industry Secret: Appliance Re-Badging
As you're probably aware, these days a considerable proportion of Ovens, Cooktops, Rangehoods, Canopies, and Dishwashers are imported from Europe.
However, did you know that many household names such as Kleenmaid, Blanco, Technika, and Baumatic don't actually manufacture most of the appliances which they sell?
They simply buy from European manufacturers (such as Brandt, Filippi, Meneghetti, Tecnogas), and have these appliances re-badged before entering Australia. Within the industry, this is known as "Re-Badging" or "Badge Engineering". However, for consumers Badge Engineering creates
a number of problems including:
- Product Inconsistencies
- Misconceptions about who actually makes a particular appliance; and most of all
- Inflating the Price (by creating a middle-man).
The good news is that in most cases it's possible to purchase your appliances with the originating factory's brand (not a "rebadged brand") and save.
This is exactly what we do at Prestige Appliances. We are importers and distributors of the highest quality European appliances. We sell factory direct (with the original brand), and pass the savings on to you.
In other words, we sell the original appliances before they get re-badged into the "brand names".
Buying Direct Saves You Money
By simply eliminating unnecessary steps within the traditional supply chain, it's easy to make massive savings on all your kitchen appliances.
How do we do it?
It's all pretty simple really.
- We remove all the middlemen: We don't sell to retailers or other middlemen who traditionally "mark-up" the product.
- We use the Internet to promote our products: This cut's down on printing and postage of brochures, and allows us to provide you with the most up to date information.
Our staff are experts within the appliance industry, capable of providing the highest standards of technical and practical information whilst choosing your Kitchen Appliances.
Our promise to you is simple:
"Europe's finest quality appliances... backed by a money back guarantee!"
Explore our Products section, and don't forget to read our kitchen appliance reports available for download in our Free Resources section. |

Oakleigh East Showroom |
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Now Open
Ascot Vale Showroom |
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Click on the thumbnails for larger view.
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Click on the thumbnails for larger view.
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1710-1712 Princes Hwy (Cnr Clayton Rd)
Oakleigh East VIC 3166
Melways Reference: pg 70 C10
20-25 Minutes from the CBD
5 minutes from Chadstone
Free call: 1800 556 077
Tel: (03) 9548 8388
Fax: (03) 9543 9353
Opening Hours:
Mon - Sat: 10am to 5pm
Sun: 11am to 3pm |
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376 Mt Alexander Road (near tram depot)
Ascot Vale VIC 3032
Free call: 1800 556 077
Fax: (03) 9372 8142
Opening Hours:
Mon - Wed: 10am to 4pm
Thu - Sat: 10am to 5pm
Sun: 11am to 3pm |
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